Branded Entertainment has two meanings. First, it is used as a general term to describe the whole area of associating brands with entertainment projects. Second, the term more specifically refers to programming developed at the preliminary show concept stage either by a brand or by a production in very tight liaison with a brand. Designed to promote brand values its primary funding is the brand which is a difference from network or studio-funded content. Branded Content is another term used to describe this type of programming. Example: Vicrotia's Secret Annual Fashion Show.